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Monday, February 20, 2012

Social Media Plays Big Role in Next Nissan Z


Nissan recently launched a new social media promotion called "Project 370z" at the Chicago Auto Show.  The 2013 370Z is being shown at the show and the company is interested in seeing just what type of role fans can play themselves in designing a one-off production unit - using aftermarket parts and accessories.  The whole deal is going down at facebook.com/nissanperformance.

“Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z® enthusiasts – the people who are doing this to their own cars everyday,” said Jon Brancheau, vice president, Nissan Marketing, NNA, in a statement.

From Nissan:

Project 370Z will be built in several phases – power, handling/brakes, interior and exterior. Fan Likes, Comments and Wall Posts will be reviewed over the course of each voting session and the part or accessory with the most fan support will be chosen for the build. For example, in the initial Power Phase, fans might vote between a turbocharger or supercharger for the factory 3.7-liter V6. Phase 2 may include suspension and braking system, since the finished vehicle is expected to see substantial track time. Fans will take part and share in every aspect right up until the final design is revealed at its planned debut set for late May at the annual “ZDayZ” event."

The 2013 Nissan 370Z, which goes on sale at Nissan dealers nationwide in June 2012, features a number of enhancements – including a revised front fascia with vertical LED daytime running lights.

In June 2012, the 2013 will go on sale and will show off a bunch of enhancements.  It will of course be available at Hudiburg Nissan.

Call 888-693-3620 and speak to our friendly staff today! Hudiburg Nissan is your local Nissan dealer located in Oklahoma City, OK. Your satisfaction is our goal!  You can also always stop in and see us in person at I-240 & S. Shields, Oklahoma City, OK 73149.